9 Common Social Media Marketing Myths – Busted!

LantroTech Marketing

May 19, 2023

Common Social Media Marketing Myths


If you work in Social Media Marketing, you’re probably used to every other person giving suggestions on how it should be done. However, blindly following every social media tip you find on the internet or hear from someone can end up doing more harm than good. 

While it’s essential to stay up to date with the latest trends and best practices for social media marketing, you must be wary of the incorrect and outdated information that will constantly surround you. You must be able to differentiate between a viable social media tip and one that will bring in little to no results and just damage your social performance.

So to break the false notion of what social media is or should be, we’ve compiled a list of 9 of the most common social media myths to help you see social media marketing for what it really is.

Illustration of a girl using social media.

MYTH #1: Only Post Once or Twice a Week

The majority of companies only post once or twice a week out of fear of coming off as spammy. As Social Media Marketers, our followers are so precious to us that we’re afraid that if we post too much, our audience will get annoyed due to the clutter on their feed and will end up unfollowing us.

But the truth is most businesses don’t post enough on their social channels. If you’re actively creating interesting, valuable and engaging content, then, by all means, post as much as you can! You just have to ensure that your content, images, and graphics are all top-notch. Never post just for the sake of posting because quality is everything. Also, it would be best if you were consistent in your content marketing efforts; try to post a similar amount of content each week because people like to know what to expect.

MYTH #2: There is No Place For Business on Social Media 

Most of us use social media to keep up with our friends and family, share our day-to-day life, or kill time. However, social media isn’t purely for entertainment purposes. Using it correctly can help a business establish itself as a clear and valuable brand.

Illustration of a business with impactful social presence.

By creating an effective and impactful social presence, your business is likely to reach a much wider audience as compared to traditional media. You must always keep your target audience in mind when posting, but that doesn’t mean you can’t share content that shows off your brand’s personality. As you promote your company’s products/services, try to incorporate some fun and interactive posts with a special focus on your company culture and the people who work there with a slight touch of humour. This strategy will enable you to quickly develop a relationship with your audience and keep customers coming back for more! 

MYTH #3: You Need to Be on Every Social Network

So many companies waste time trying to maintain a presence on every social media platform out there. We can’t stress this enough; do your research before jumping into social media marketing. Find out which social media platforms your target audience is the most active and then shortlist platforms where your presence is absolutely necessary.

Also, you need to realize that every social media channel has a different marketing strategy, so only create as many social accounts as you can manage. If your audience is mainly on Instagram and LinkedIn, focus all your creativity there and put forward relevant content that will benefit your audience. If you master even just one channel, you’ll be in a much better position than most companies. After all, it’s all about quality over quantity!

MYTH #4: Go Crazy With Hashtags

Hashtags are there to categorize the millions of social media posts and have made it much easier to search for specific and relevant content. However, if misused and in abundance, they can hurt your engagement, worsen other users’ experience, and portray your social media team as inexperienced and incompetent.

Illustration of a boy using hashtags.

Hashtags are there to categorize the millions of social media posts and have made it much easier to search for specific and relevant content. However, if misused and in abundance, they can hurt your engagement, worsen other users’ experience, and portray your social media team as inexperienced and incompetent.

MYTH #5: Social Media is Only For Millennials and Gen Z 

There’s this false perception that social media is only for the younger generation. However, according to research by HubSpot, 40% of internet users aged 46-55 are on LinkedIn, around 55% of Facebook users are over 35, and more than 70% of 45-64-year-olds in the US watch YouTube videos.

Illustration of social media girl.

So it’s highly likely that your target audience of any age is on social media; you just have to figure out which channel they prefer and the kind of content they are most attracted to.

MYTH #6: Social Media is Free Marketing 

Small businesses often hold the notion that in order to create a social media presence, all they have to do is join the relevant network and post content, and the results will start pouring in. They couldn’t be more wrong. 

So let’s get this straight once and for all – social media is free to use, BUT social media marketing is not completely free. Recently, platforms like Facebook and Instagram have updated their algorithms and added additional restrictions on who can see your business’ content and how often. The bad news is that you could be putting out the most unique and exciting content, but ALL your followers might not see it. The good news is that we can use paid advertisements to reach our desired audience. Facebook and Instagram ads are pretty cheap, and as a result, your reach increases significantly. So if you wish to improve your social performance, you must be willing to invest in paid advertising. The sooner you accept this, the better it will be for your business’s digital marketing efforts.

Illustration of video marketing.

MYTH #7: More Followers = More Business 

With so much importance given to followers in the social media world, it’s completely understandable if you’re concerned about your business’ follower growth too. However, most marketers make the mistake of believing the marketing myth that followers are everything! They only focus on this aspect and ignore other, sometimes even more critical, metrics. We often see businesses buying Instagram followers or Facebook likes without realizing the long-term negative consequences of such an approach.

Illustration of more followers equals more business.

The thing is that a large number of followers doesn’t always result in the best engagement because the quality of followers matters more than the quantity. A more effective approach is to give your target audience exactly what they want. For this, you need to understand the content they’re most interested in and are likely to engage with. Maybe explore a few high-engagement brands first to get a better idea of the kind of content you should be putting out.

MYTH #8: Video Marketing Can Be Overlooked 

It’s a known fact that videos do a much better job of capturing your audience’s attention than static posts and images. We understand that creating a video is a time-consuming process. Still, if you wish to build a successful social media presence, you must leverage video in your marketing campaigns as much as possible! 

Videos are a great way to feed complex and lengthy information to your audience in an interesting way, and they also help you form an emotional connection with your customers.

Illustration of a girl engaging followers.

It’s a known fact that videos do a much better job of capturing your audience’s attention than static posts and images. We understand that creating a video is a time-consuming process. Still, if you wish to build a successful social media presence, you must leverage video in your marketing campaigns as much as possible! 

Videos are a great way to feed complex and lengthy information to your audience in an interesting way, and they also help you form an emotional connection with your customers.

MYTH #9: One Person Can Do it All

Digital Marketing is always a team effort. To build an attractive and strong digital presence, you need to take into account the suggestions of the entire team. Your Social Media Manager alone cannot keep coming up with diverse and out-of-the-box ideas. However, when people work together, the outcome in terms of creativity and quality is always superior.

While one person will primarily have accountability over social media marketing, everyone on the team should put forward ideas, give constructive feedback, and be involved in your company’s content marketing efforts. So get all your marketers, designers, salespeople, and even project managers on board – every person’s opinion matters!

Welcome to the Real World of Social Media!

Now that we’ve walked you through the myths generally associated with social media, we are hopeful that you are in a better position to market your business on specific channels successfully. It’s time to set aside false assumptions and start implementing research-backed strategies and campaigns to truly unlock the power of social media. 

However, if you still need help, feel free to contact us via the form below. We’d be happy to assist you and give your brand the digital presence it deserves! 

Success awaits you, contact us today!

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