9 Tips for Writing Awesome Website Content

Are your website visitors vanishing into the vastness of the internet without a trace?

With so much content floating around the internet, it’s easy for your website’s voice to get lost in the crowd. Therefore, in this fast-paced digital landscape, making your website content stand out is more crucial than ever.  In this blog, we will walk you through 9 tips for writing awesome website content, which will hold the potential to captivate, convert, and conquer the online realm.

What is Website Content?

The word “content”, in simple terms, refers to things contained within a book or a box, or in general terms, a container. Here’s a little example; if you open the LantroTech website, everything you will see is the content on the website whether that is some text, images, or videos. This leads us to the question, how many types of content are there, and what are those? Keep on reading to know more.

Types of Website Content:

There are three main types of content that you will find on any website:

  1. Textual: This type of content is text, as the name implies. Text on websites can either be a description of the product or service they are selling, it can be their newsfeed, blog, or meta description. It can also be social media captions. Text is a crucial part of a website as it helps build the image of a brand in minute but very effective ways. We will learn more about how great content can be written further in this article.

  2. Audio: The aural component of a website can be audio files used to describe something in an enticing way. Using audio content, ideas, and messages can be communicated through dialogue or narration. As a bonus, it adds up to the interest of the person using your website.

  3. Visual: When you visit a website and you see a cool animation as you scroll through it and it amazes you the same way pictures in a book would amaze you as a kid. That is exactly why we add visual elements like images, videos, and animations to a website.

All these components combined in strategic and creative ways are what make a great website. But to make it rank higher on the Search Engine, we apply some writing strategies and techniques for SEO (Search Engine Optimization). This makes your website content not only desirable to read but also gathers more user traffic at it.

So, how do you write quality content that does both of these things for you? In the section below we will discuss some content writing tips to make everyone who reads your content keep coming back for more.

Tips for Writing Content for a Website:

Website content writing is a gameplay of crafting your sentences simply so that you are able to deliver the message clearly without over or under-informing the reader, and placing them strategically so that they make sense and attract more audience to find answers in every section of your text.
Here are some of the ways you will do that.

1. Understand your Audience

Remember, your goal is to hit the right spot whenever a person visits your website so that they remember it and you build a reputation for your brand. You can do this by understanding your audience before you start writing. Understand why they would visit your website and what questions they would want answered.

Search intent is the reason why your page is displayed as an option when a user looks up something. Set a goal to first define what questions your blog will answer and then answer them. The content you post on your website, especially blogs consists of one topic but when they are divided into multiple parts, they can answer a variety of questions. Count the questions your blog answers.

You can also use tools like Google Analytics in order to find out things like:

  • Which part of your website do people visit the most?
  • What type of people visit your website? And,
  • What type of things would they look up for

Once you understand the needs of the people who visit your website you can easily hit the right spot for them when they come looking for something.

2. Analyse your Topic Critically

The next step is to do research on your topic. While deciding a topic it is important to decide what you want to write and narrow down the scope of your topic to be specific throughout your writing. For example, if your topic is “Healthcare”, there are a variety of sub-topics that come in the scope of this topic, like healthcare policies, medical advancements, patient care, healthcare administration, and more. This will result in problems like:

  • Ineffective communication
  • Lack of focus
  • Difficulty in research
  • Vague objectives

To avoid these issues, try to narrow down your topic into sub-branches and choose from among those to get a specified, which will be easy to research and communicate the purpose effectively.

3. Be Impressive With Your First Encounter

We’ve all heard the quote:

“The First Impression is the Last Impression.” – Unknown

It’s true! With content writing for a website, it is crucial to pick a title that sounds catchy. And with that, it is important to craft the content with equal potential so that title isn’t mere clickbait. The first few moments are the decision moments for the readers so one should use them wisely in order to grasp the attention of the reader before they decide to not read the article. Another tip is to keep adding little phrases, and questions to add a factor of suspense and interest so that the reader is hooked enough to make it to the end of the article. 

4. Keep it Simple

It’s that simple. Keep your language, sentence structure, and word choice as simple as you can, to make it easy to understand. White space is key. Your passion for writing should not make your blog an ode from the 1800s.
Let’s see a sample of text with simple sentences and text loaded with jargon and you can decide which one you are able to understand:

5. Be Relatable for your Audience

It is important to be relatable for your audience for them to understand what you mean. In simple terms, state examples in your writing occasionally. This will not only grasp their attention afresh but will also help them understand you better. Another format you can adopt while writing your piece is to write as if you are talking to them. Add speech expressions to your text, use active voice, and talk to the reader in a friendly tone for engaging the reader better.

6. Fix What Your Rivals Could Not

A part of doing research on your topic and audience is doing some research and analyzing similar work by your competitors in order to learn from them; Don’t Plagiarise! Learn from them and spot the loopholes and imperfections in their work. Doing thorough research to find the best points from all related articles will help you write content that will fix the mistakes your competitors made to create quality content.

7. Structure Your Content

Add structure to whatever you write. In detailed blogs, headings, paragraphing, bulletin, and bolding your text make it easy for the reader to navigate through your blog posts and find the solution they are looking for. It also motivates them to make it through the article.

In terms of information structure, the better approach is to use the Inverted Pyramid approach to deliver information which arranges your details in the following order:

  • The most crucial information or the lead goes in the first sentence.
  • Then come the supporting details,
  • And then the background information at last.

This structure will assist the person who has sought the help of your website, to find a solution, and will enhance the readability of your website.

8. Place a “Call to Action”

In the conclusion of your text, place a “call to action” paragraph that motivates the user to take action. This step is exceptionally important for online stores and E-commerce websites because it helps the prospect take a decision and buy your product. Proposing special discount offers in this section will also increase the likelihood of customer loyalty.

9. Proofread Your Content

Proofreading is the most important post-writing step, as it will set a positive image of your brand, maintain the quality standard of your content and build trust with your audience. When a reader finds a spelling or grammatical error in your web copy, it sets a negative impression of your brand and implies unprofessionalism. So even if you’re tired, proofread your content and publish it in the best form possible for a higher ranking.


Here’s a bonus tip to help your website rank higher on the Search Engine through the content, especially through your blogs.

Optimise Your Content:

Search Engine Optimization, or SEO, is the procedure of improving your web content, such that it ranks higher and gets increased visibility on Search Engines like Google. It plays an essential role in the marketing strategy for your brand. Therefore, its function is to help attract your target audience to your website, promote your brand, and turn customers into clients through loyalty tactics.

Let’s look into some things you can do to optimise your web content:

  • Keyword Research: Websites get ranked highly on the basis of matching keywords found in the title of the page, the meta description, and the actual content of the website. So, it’s imperative to do research on what questions users ask, or what they type in the search bar when they wish to access content related to the topic you are writing on. Online tools and software help in analysing the traffic on all the keywords related to your topic. Frequent usage of commonly searched keywords will help your website rank higher than its competitors. It is also important to avoid keyword stuffing, to prevent your website’s rank from dropping.

  • Linking and hypertext: Hypertext is the text that contains links to other text or websites, in case the text requires referral to another resource online. Linking text is of two types; Back-linking, which refers to links to other parts of the same website, and Cross-linking, which refers to linking external sources with the referral text. Cross-linking with other high-ranked websites will help increase the rank of your website too.

  • Adding alt text for images and using high-quality and light visual content makes a positive impact on website ranking.

  • Online tools and software also help in drafting and publishing good content for your website in terms of all the factors mentioned above. These tools will also assist you in all the content marketing activities for your brand.

Writing web content is a way to express your creativity by using the storytelling approach to explain literally anything. There are many ways to communicate something about your brand’s product and service and it is entirely up to you to choose how you want to represent your brand. And it is very easy to implement these tips and tricks. Just start reading your favorite content writers, and then practice and you’ll be on track in no time!

9 Common Social Media Marketing Myths – Busted!

If you work in Social Media Marketing, you’re probably used to every other person giving suggestions on how it should be done. However, blindly following every social media tip you find on the internet or hear from someone can end up doing more harm than good. 

While it’s essential to stay up to date with the latest trends and best practices for social media marketing, you must be wary of the incorrect and outdated information that will constantly surround you. You must be able to differentiate between a viable social media tip and one that will bring in little to no results and just damage your social performance.

So to break the false notion of what social media is or should be, we’ve compiled a list of 9 of the most common social media myths to help you see social media marketing for what it really is.

Illustration of a girl using social media.

MYTH #1: Only Post Once or Twice a Week

The majority of companies only post once or twice a week out of fear of coming off as spammy. As Social Media Marketers, our followers are so precious to us that we’re afraid that if we post too much, our audience will get annoyed due to the clutter on their feed and will end up unfollowing us.

But the truth is most businesses don’t post enough on their social channels. If you’re actively creating interesting, valuable and engaging content, then, by all means, post as much as you can! You just have to ensure that your content, images, and graphics are all top-notch. Never post just for the sake of posting because quality is everything. Also, it would be best if you were consistent in your content marketing efforts; try to post a similar amount of content each week because people like to know what to expect.

MYTH #2: There is No Place For Business on Social Media 

Most of us use social media to keep up with our friends and family, share our day-to-day life, or kill time. However, social media isn’t purely for entertainment purposes. Using it correctly can help a business establish itself as a clear and valuable brand.

Illustration of a business with impactful social presence.

By creating an effective and impactful social presence, your business is likely to reach a much wider audience as compared to traditional media. You must always keep your target audience in mind when posting, but that doesn’t mean you can’t share content that shows off your brand’s personality. As you promote your company’s products/services, try to incorporate some fun and interactive posts with a special focus on your company culture and the people who work there with a slight touch of humour. This strategy will enable you to quickly develop a relationship with your audience and keep customers coming back for more! 

MYTH #3: You Need to Be on Every Social Network

So many companies waste time trying to maintain a presence on every social media platform out there. We can’t stress this enough; do your research before jumping into social media marketing. Find out which social media platforms your target audience is the most active and then shortlist platforms where your presence is absolutely necessary.

Also, you need to realize that every social media channel has a different marketing strategy, so only create as many social accounts as you can manage. If your audience is mainly on Instagram and LinkedIn, focus all your creativity there and put forward relevant content that will benefit your audience. If you master even just one channel, you’ll be in a much better position than most companies. After all, it’s all about quality over quantity!

MYTH #4: Go Crazy With Hashtags

Hashtags are there to categorize the millions of social media posts and have made it much easier to search for specific and relevant content. However, if misused and in abundance, they can hurt your engagement, worsen other users’ experience, and portray your social media team as inexperienced and incompetent.

Illustration of a boy using hashtags.

Hashtags are there to categorize the millions of social media posts and have made it much easier to search for specific and relevant content. However, if misused and in abundance, they can hurt your engagement, worsen other users’ experience, and portray your social media team as inexperienced and incompetent.

MYTH #5: Social Media is Only For Millennials and Gen Z 

There’s this false perception that social media is only for the younger generation. However, according to research by HubSpot, 40% of internet users aged 46-55 are on LinkedIn, around 55% of Facebook users are over 35, and more than 70% of 45-64-year-olds in the US watch YouTube videos.

Illustration of social media girl.

So it’s highly likely that your target audience of any age is on social media; you just have to figure out which channel they prefer and the kind of content they are most attracted to.

MYTH #6: Social Media is Free Marketing 

Small businesses often hold the notion that in order to create a social media presence, all they have to do is join the relevant network and post content, and the results will start pouring in. They couldn’t be more wrong. 

So let’s get this straight once and for all – social media is free to use, BUT social media marketing is not completely free. Recently, platforms like Facebook and Instagram have updated their algorithms and added additional restrictions on who can see your business’ content and how often. The bad news is that you could be putting out the most unique and exciting content, but ALL your followers might not see it. The good news is that we can use paid advertisements to reach our desired audience. Facebook and Instagram ads are pretty cheap, and as a result, your reach increases significantly. So if you wish to improve your social performance, you must be willing to invest in paid advertising. The sooner you accept this, the better it will be for your business’s digital marketing efforts.

Illustration of video marketing.

MYTH #7: More Followers = More Business 

With so much importance given to followers in the social media world, it’s completely understandable if you’re concerned about your business’ follower growth too. However, most marketers make the mistake of believing the marketing myth that followers are everything! They only focus on this aspect and ignore other, sometimes even more critical, metrics. We often see businesses buying Instagram followers or Facebook likes without realizing the long-term negative consequences of such an approach.

Illustration of more followers equals more business.

The thing is that a large number of followers doesn’t always result in the best engagement because the quality of followers matters more than the quantity. A more effective approach is to give your target audience exactly what they want. For this, you need to understand the content they’re most interested in and are likely to engage with. Maybe explore a few high-engagement brands first to get a better idea of the kind of content you should be putting out.

MYTH #8: Video Marketing Can Be Overlooked 

It’s a known fact that videos do a much better job of capturing your audience’s attention than static posts and images. We understand that creating a video is a time-consuming process. Still, if you wish to build a successful social media presence, you must leverage video in your marketing campaigns as much as possible! 

Videos are a great way to feed complex and lengthy information to your audience in an interesting way, and they also help you form an emotional connection with your customers.

Illustration of a girl engaging followers.

It’s a known fact that videos do a much better job of capturing your audience’s attention than static posts and images. We understand that creating a video is a time-consuming process. Still, if you wish to build a successful social media presence, you must leverage video in your marketing campaigns as much as possible! 

Videos are a great way to feed complex and lengthy information to your audience in an interesting way, and they also help you form an emotional connection with your customers.

MYTH #9: One Person Can Do it All

Digital Marketing is always a team effort. To build an attractive and strong digital presence, you need to take into account the suggestions of the entire team. Your Social Media Manager alone cannot keep coming up with diverse and out-of-the-box ideas. However, when people work together, the outcome in terms of creativity and quality is always superior.

While one person will primarily have accountability over social media marketing, everyone on the team should put forward ideas, give constructive feedback, and be involved in your company’s content marketing efforts. So get all your marketers, designers, salespeople, and even project managers on board – every person’s opinion matters!

Welcome to the Real World of Social Media!

Now that we’ve walked you through the myths generally associated with social media, we are hopeful that you are in a better position to market your business on specific channels successfully. It’s time to set aside false assumptions and start implementing research-backed strategies and campaigns to truly unlock the power of social media. 

However, if you still need help, feel free to contact us via the form below. We’d be happy to assist you and give your brand the digital presence it deserves! 

The Digital Marketing Funnel: What It Is and How To Create One

In a perfect world, you expect every customer to access your products and purchase from the same channel. For example, they would visit your website, scroll through different products, and then place an order.

A Marketer’s life would be pretty simple if this were the case, but in the real world, things are different and much more complex. There isn’t always one channel through which existing and potential customers find out about your products. Some might hear about your brand through social media and then visit your website. Others may end up on your website by clicking on a Google ad. Then there are those customers who have been referred to your business by a friend or family member. And the list goes on.

So you see, there are multiple channels available to customers. It certainly isn’t easy to anticipate how each customer will navigate the different paths. Still, if you wish to create successful Digital Marketing campaigns that generate maximum sales for your business, you have to at least try.

That’s where the Digital Marketing Funnel comes in! Read the following blog to understand what exactly a Digital Marketing funnel is, the role it plays in creating a successful Digital Marketing campaign, the different stages of the funnel and the strategies to use at each stage for your target audience.

What Is a Digital Marketing Funnel?

A Digital Marketing Funnel refers to mapping out the complete buying journey of your customers from the moment they know about your product to when they purchase it.

The different stages of the Digital Marketing Funnel

We will discuss each of the Digital Marketing Funnel stages in detail, but before we do that, you must become familiarised with the three different types of customers you will encounter during the implementation of your Marketing strategy. So let’s talk about them first.

Top of the Funnel Customers (TOFU):

Such customers may have a problem but aren’t actively looking for a solution because they’re not sure whether it can even be solved. For example, a company might find managing various projects manually pretty challenging. It would love to automate the process, but since it’s not aware of the different Project Management softwares that are available in the market, it thinks a solution for this problem does not exist. So the company wouldn’t even be thinking of searching for a solution.

Brand Awareness
Digital Marketing Funnel.

Middle of the Funnel Customers (MOFU):

MOFU is the second stage of the buyer’s journey. It is when the customer has realized they have a problem and even discovered different options to resolve the issue they’re facing. At this stage, the customer compares the various options available in the market in detail to see which option would most effectively meet their needs and resolve the problem.

Digital Marketing Funnel.

Bottom of the Funnel Customers (BOFU):

This is the final and most important stage of the Marketing funnel. It comprises individuals who have expressed interest in purchasing your product or service and are more accurately called “leads”. So now it is your job to help these individuals make a final decision about the purchase and successfully convert them into customers through effective Content Marketing.

Purchase stage of the Digital Marketing Funnel.

To effectively target each of the customers mentioned above, you need to create content aligned with their unique needs and objectives. Now that you have a good understanding of the different types of customers, it’s time to take you through the various stages of the Digital Marketing funnel and the Content Marketing you need to engage in at each stage.

1. The Awareness Stage

The Awareness Stage is where you find Top of the Funnel customers, which we discussed earlier. Since customers are not fully aware of the problem they’re facing and how it can be solved, you need to find ways to grab their attention and show them how your product/service can help them tackle the issue at hand.

At this stage, your main goal should be to reach the target audience before the competition. The most common methods for reaching out to customers include Social Media and Google Paid Advertising (Facebook, Youtube, Instagram, etc.), Blog Posts, Podcast Advertising, Partnering with Influencers/Bloggers, and hosting Webinars. You must also carry out Search Engine Optimization (SEO) to ensure your company and products/services can be found in the top-ranked results of Google and are visible to prospective customers.

customer comparing different clothing options

2. The Interest Stage

Once you have created awareness about your brand, there will likely be some customers who develop an interest in your company and the product it offers. At this stage, you need to nurture the relationship with interested customers and present your company in a way that builds trust and makes your brand much more attractive.

You can achieve this by engaging in Email Marketing and creating more targeted and relevant content for your customers, e.g. newsletters containing information that elaborates on the customer’s pain points and how they can overcome them. Customers are also more likely to visit your social media channels at this time so Social Media Marketing is a must. Make sure to create valuable, educational content that will further strengthen their interest in your brand/product. Video Marketing has proven to be quite effective, so it would be best to focus on maximizing content in the form of videos.

3. The Consideration Stage

This stage represents Middle of the Funnel customers. Now the customer is actively comparing the offerings of competing brands by weighing the pros and cons of each offer and has entered the loyalty loop. So at this stage, you need to put forward content that will aid the customer’s decision-making process. The best material is the one that clearly explains your company’s benefits and unique selling proposition, which will help you stand out among competitors.

To facilitate the customers, you can provide content like Case Studies, Frequently Asked Questions (FAQs), White Papers and Downloads. It would be best if you put forward everything that will not only communicate the efficiency of your offering but will also clear up any doubts the customers may have regarding your offer.

4. The Intent Stage

When prospective customers make it to the Intent stage, they are interested in buying your product, so now you have to tailor your marketing efforts accordingly to show them why you’re the perfect choice.

Customers at this stage might be interested in examining the product, so you can provide them with product demos to ensure a more comprehensive understanding of its value. You can also ask customers to fill out short surveys to better understand their needs and requirements, enabling you to tailor your offering accordingly.

5. The Evaluation Stage

The Evaluation Stage is the most crucial because this is when the prospective customer decides whether purchasing your product is worth it. This is basically your last chance to convince them that your product has everything they’re looking for.

Since the buyer needs reassurance that you will be able to meet their needs, you must provide additional sources of information that will help them make a final decision. You could showcase customer testimonials and product reviews highlighting previous customers’ positive experiences with your product. Moreover, product spec sheets are also a good idea since they provide an in-depth view of the product features. Also, free product trials are considered pretty effective since the customer gets a hands-on experience using the product before committing to purchase.

6. The Purchase Stage

Congratulations! You’ve made it to the final stage of the Digital Marketing Funnel; the customer has purchased your product. While you can take a moment to celebrate this win, it’s essential to act on the next step: finding ways to retain your newly acquired customer.

Once the purchase has been made, you must focus on building a customer relationship by keeping customers engaged and making them feel valued and cared for. You can stay connected with them via Email Marketing to help resolve any problems they might face while using the product. Video tutorials can also be provided to help first-time customers understand how to use the product. You can even disseminate feedback forms via email to collect insights and suggestions to enhance customer experience. Moreover, to make customers feel extra special, you can give loyal customers early access to new products and even offer them discounts or coupons to encourage repeat purchases.

Marketer offering a loyalty card to the customer

The Benefits of a Digital Marketing Funnel

If you’ve gone through the various stages of the Digital Marketing Funnel detailed above, you must’ve developed some understanding of the benefits it can potentially create for your business. However, if you’re still unsure if this is the right strategy for your company, it might be possible that you aren’t considering ALL the advantages that are likely to result.

So let’s take you through the most significant benefits of implementing a Digital Marketing Funnel:

Better Customer Segmentation

The first and foremost advantage is that you can divide your customers into different segments (TOFU, MOFU, BOFU) depending on their unique goals and the stage of the buying journey they’re currently at. Consequently, this results in better segmentation of your marketing strategy and communication actions by creating and directing content, ads, messages and other beneficial strategies for each customer. Therefore, you will be able to talk to the right audience and offer relevant content for each stage.

Maps Out Customer Journey

Using the Digital Marketing Funnel can help you plan ahead as it simplifies the buyer journey and makes it much easier to follow. Since you’ll have more clarity regarding the Marketing objectives you wish to achieve, e.g. online sales, generating website traffic, etc., you’ll be able to map out each stage of your customer’s decision process and plan out the exact steps you need to take to reach out to them effectively.

Maximizes Conversions

The benefit of mapping out the customer journey is that you become more precise in your actions. You get a deeper and more thorough understanding of customer needs which helps you get closer to your customers and generate more relevant content that is likely to resonate with them. Having such a broad view of the customer’s journey makes it easier to convince them to move further along the Digital Marketing Funnel from one stage to the next. As a result, lead generation maximizes and a higher conversion rate is achieved.

Guarantees More Efficient Use of Resources

A Digital Marketing Funnel is especially important for small businesses since they have limited resources, so they need to be extra careful about where they utilize them. By bringing adjustments to Digital Marketing Strategies and delivering only the most accurate content to customers, the Digital Marketing Funnel ensures efficient use of resources. As the company directs its efforts toward the most effective strategies, it can save time and resources significantly.

Improved Measurability

The greatest benefit of using a Digital Marketing Funnel is its measurability which generates important insights for the Marketing team. For example, you might find that a customer views your ad and clicks on the link you’ve added but does not take the next step, i.e. make a purchase. Maybe your current Digital Marketing strategy isn’t working, your offer isn’t good enough to spark an interest, or the customer didn’t find what they were looking for. So one thing becomes clear: you need to adjust your strategy. Therefore, without the Digital Marketing Funnel, you would never know why you’re gaining or losing customers, which makes its implementation imperative to the company’s overall success.

It’s Time to Implement the Digital Marketing Funnel

Digitization and technology have resulted in a more interconnected world and an abundance of tools and resources to reach out to existing and potential customers via Funnel Marketing. While these tools are available to everyone, only the ones who learn how to use them will be able to create an impact.

As a Marketer, you must always be one step ahead of the competition. You must ensure that your company has a voice and does not get lost in the sea of Marketing trends, tools, and technologies but utilizes them in the best way possible to leave a mark. That’s why it is so important to have an effective Digital Marketing Funnel. We sincerely hope you are now fully aware of the wonders it can do for your business.

It is now on you to further explore the Digital Marketing Funnel and use it to create personalized Marketing campaigns according to your unique business requirements that will help drive results. And for that, we wish you the best of luck!