9 Tips for Writing Awesome Website Content

LantroTech Marketing

September 28, 2023

Are your website visitors vanishing into the vastness of the internet without a trace?

With so much content floating around the internet, it’s easy for your website’s voice to get lost in the crowd. Therefore, in this fast-paced digital landscape, making your website content stand out is more crucial than ever.  In this blog, we will walk you through 9 tips for writing awesome website content, which will hold the potential to captivate, convert, and conquer the online realm.

What is Website Content?

The word “content”, in simple terms, refers to things contained within a book or a box, or in general terms, a container. Here’s a little example; if you open the LantroTech website, everything you will see is the content on the website whether that is some text, images, or videos. This leads us to the question, how many types of content are there, and what are those? Keep on reading to know more.

Types of Website Content:

There are three main types of content that you will find on any website:

  1. Textual: This type of content is text, as the name implies. Text on websites can either be a description of the product or service they are selling, it can be their newsfeed, blog, or meta description. It can also be social media captions. Text is a crucial part of a website as it helps build the image of a brand in minute but very effective ways. We will learn more about how great content can be written further in this article.

  2. Audio: The aural component of a website can be audio files used to describe something in an enticing way. Using audio content, ideas, and messages can be communicated through dialogue or narration. As a bonus, it adds up to the interest of the person using your website.

  3. Visual: When you visit a website and you see a cool animation as you scroll through it and it amazes you the same way pictures in a book would amaze you as a kid. That is exactly why we add visual elements like images, videos, and animations to a website.

All these components combined in strategic and creative ways are what make a great website. But to make it rank higher on the Search Engine, we apply some writing strategies and techniques for SEO (Search Engine Optimization). This makes your website content not only desirable to read but also gathers more user traffic at it.

So, how do you write quality content that does both of these things for you? In the section below we will discuss some content writing tips to make everyone who reads your content keep coming back for more.

Tips for Writing Content for a Website:

Website content writing is a gameplay of crafting your sentences simply so that you are able to deliver the message clearly without over or under-informing the reader, and placing them strategically so that they make sense and attract more audience to find answers in every section of your text.
Here are some of the ways you will do that.

1. Understand your Audience

Remember, your goal is to hit the right spot whenever a person visits your website so that they remember it and you build a reputation for your brand. You can do this by understanding your audience before you start writing. Understand why they would visit your website and what questions they would want answered.

Search intent is the reason why your page is displayed as an option when a user looks up something. Set a goal to first define what questions your blog will answer and then answer them. The content you post on your website, especially blogs consists of one topic but when they are divided into multiple parts, they can answer a variety of questions. Count the questions your blog answers.

You can also use tools like Google Analytics in order to find out things like:

  • Which part of your website do people visit the most?
  • What type of people visit your website? And,
  • What type of things would they look up for

Once you understand the needs of the people who visit your website you can easily hit the right spot for them when they come looking for something.

2. Analyse your Topic Critically

The next step is to do research on your topic. While deciding a topic it is important to decide what you want to write and narrow down the scope of your topic to be specific throughout your writing. For example, if your topic is “Healthcare”, there are a variety of sub-topics that come in the scope of this topic, like healthcare policies, medical advancements, patient care, healthcare administration, and more. This will result in problems like:

  • Ineffective communication
  • Lack of focus
  • Difficulty in research
  • Vague objectives

To avoid these issues, try to narrow down your topic into sub-branches and choose from among those to get a specified, which will be easy to research and communicate the purpose effectively.

3. Be Impressive With Your First Encounter

We’ve all heard the quote:

“The First Impression is the Last Impression.” – Unknown

It’s true! With content writing for a website, it is crucial to pick a title that sounds catchy. And with that, it is important to craft the content with equal potential so that title isn’t mere clickbait. The first few moments are the decision moments for the readers so one should use them wisely in order to grasp the attention of the reader before they decide to not read the article. Another tip is to keep adding little phrases, and questions to add a factor of suspense and interest so that the reader is hooked enough to make it to the end of the article. 

4. Keep it Simple

It’s that simple. Keep your language, sentence structure, and word choice as simple as you can, to make it easy to understand. White space is key. Your passion for writing should not make your blog an ode from the 1800s.
Let’s see a sample of text with simple sentences and text loaded with jargon and you can decide which one you are able to understand:

5. Be Relatable for your Audience

It is important to be relatable for your audience for them to understand what you mean. In simple terms, state examples in your writing occasionally. This will not only grasp their attention afresh but will also help them understand you better. Another format you can adopt while writing your piece is to write as if you are talking to them. Add speech expressions to your text, use active voice, and talk to the reader in a friendly tone for engaging the reader better.

6. Fix What Your Rivals Could Not

A part of doing research on your topic and audience is doing some research and analyzing similar work by your competitors in order to learn from them; Don’t Plagiarise! Learn from them and spot the loopholes and imperfections in their work. Doing thorough research to find the best points from all related articles will help you write content that will fix the mistakes your competitors made to create quality content.

7. Structure Your Content

Add structure to whatever you write. In detailed blogs, headings, paragraphing, bulletin, and bolding your text make it easy for the reader to navigate through your blog posts and find the solution they are looking for. It also motivates them to make it through the article.

In terms of information structure, the better approach is to use the Inverted Pyramid approach to deliver information which arranges your details in the following order:


  • The most crucial information or the lead goes in the first sentence.
  • Then come the supporting details,
  • And then the background information at last.

This structure will assist the person who has sought the help of your website, to find a solution, and will enhance the readability of your website.

8. Place a “Call to Action”

In the conclusion of your text, place a “call to action” paragraph that motivates the user to take action. This step is exceptionally important for online stores and E-commerce websites because it helps the prospect take a decision and buy your product. Proposing special discount offers in this section will also increase the likelihood of customer loyalty.

9. Proofread Your Content

Proofreading is the most important post-writing step, as it will set a positive image of your brand, maintain the quality standard of your content and build trust with your audience. When a reader finds a spelling or grammatical error in your web copy, it sets a negative impression of your brand and implies unprofessionalism. So even if you’re tired, proofread your content and publish it in the best form possible for a higher ranking.

Bonus:

Here’s a bonus tip to help your website rank higher on the Search Engine through the content, especially through your blogs.

Optimise Your Content:

Search Engine Optimization, or SEO, is the procedure of improving your web content, such that it ranks higher and gets increased visibility on Search Engines like Google. It plays an essential role in the marketing strategy for your brand. Therefore, its function is to help attract your target audience to your website, promote your brand, and turn customers into clients through loyalty tactics.

Let’s look into some things you can do to optimise your web content:


  • Keyword Research: Websites get ranked highly on the basis of matching keywords found in the title of the page, the meta description, and the actual content of the website. So, it’s imperative to do research on what questions users ask, or what they type in the search bar when they wish to access content related to the topic you are writing on. Online tools and software help in analysing the traffic on all the keywords related to your topic. Frequent usage of commonly searched keywords will help your website rank higher than its competitors. It is also important to avoid keyword stuffing, to prevent your website’s rank from dropping.

  • Linking and hypertext: Hypertext is the text that contains links to other text or websites, in case the text requires referral to another resource online. Linking text is of two types; Back-linking, which refers to links to other parts of the same website, and Cross-linking, which refers to linking external sources with the referral text. Cross-linking with other high-ranked websites will help increase the rank of your website too.

  • Adding alt text for images and using high-quality and light visual content makes a positive impact on website ranking.

  • Online tools and software also help in drafting and publishing good content for your website in terms of all the factors mentioned above. These tools will also assist you in all the content marketing activities for your brand.

Writing web content is a way to express your creativity by using the storytelling approach to explain literally anything. There are many ways to communicate something about your brand’s product and service and it is entirely up to you to choose how you want to represent your brand. And it is very easy to implement these tips and tricks. Just start reading your favorite content writers, and then practice and you’ll be on track in no time!

Success awaits you, contact us today!

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